If you are already successful on Airbnb, you are for sure a helpful host with a stunning property located in a well-known neighborhood.
Yet, you may wonder if you can optimize how you rank in the Airbnb search results. Well, the good news for you is that you really can!
There are more than 4 million listings on Airbnb in 192 countries and even if there are not that many in the location of your listing, it is fundamental that yours appears on the first pages of the Airbnb search results if you want your property to be fully booked.
The reason why it is so important is very simple: As for every other search engines, also the most Airbnb’s users only take into consideration the listings which show up in the very first search results pages. In fact, no one wants to spend hours searching for the perfect Airbnb. Since only the “best optimized” properties appear on the first pages, we want to tell you right away how you can improve the ranking of your listing on Airbnb by optimizing it:
#1 Instant book
Guests are very happy if they can book an accommodation instantly without first sending a request and Airbnb loves when hosts activate the instant book option. For this reason, the Airbnb algorithm tends to rank listings with instant booking option higher than the ones without.
However, this is not enough to achieve long-term high-ranking results. In fact, the Airbnb algorithm takes into account also other factors, as for example the response rate. If you haven’t activated this option yet, you can do it now on Airbnb.
#2 High response rate
Once your guests can make an instant booking, you should be prepared to answer to your guests’ reservations as soon as possible to keep your response rate high. Since it is impossible to answer to every booking/inquiry instantly, it is very important to use professional tools, which help you to automatically answer new inquiries and reservations and keep your answer rate super high. Once you have a great response rate (less than 1 hour should be your goal), you can expect that your rank in the Airbnb search results will improve.
Airbnb and its users love reviews. There are extremely important to ensure social proof and that is why the more positive reviews your listing has, the more your potential guests will trust you and decide to book your property instead of another.
However, positive reviews from your guests come rarely without proactively asking for them. You need to work on your reviews and on how to ensure that every guest, who has stayed in your accommodation, will leave you a 5-star review on Airbnb. In addition to that, in order to see the review the guests wrote for your property you need to write a review to your guest as well. Furthermore, since guests and hosts have only 14 days after the check-out to write a review, you also need to double check and remember your guests to write you one, if they have not done it already, before it is too late. For more information check Airbnb.
Another point, which helps you boosting your rank on Airbnb’s search results is having an updated calendar. In other words, it means that you have to update the availability of your listing and its prices on a daily basis.
This sounds like a lot of work, right? Well, it is if you do it manually. However, there are a lot of professional tools we use to daily update calendar and prices so that your calendar is always up-to-date and your property ranks higher on Airbnb. For more information about how we can optimize your Airbnb listing, check out our services.
#5 Airbnb Plus
Have you already heard about it?
Airbnb Plus is “a selection of homes verified by quality and design”.
It is a quite new project of Airbnb and there are only a few locations in the world where you can find Airbnb PLUS listings at the moment. However, if your listing is in an Airbnb PLUS location, and you manage to get your listing eligible for this program, this will greatly boost your ranking on the platform.
Yet, only Airbnb itself can decide if your listing can be listed under Airbnb PLUS and they will contact you in case your property meets their requirements. In any case, the prerequisite for being eligible for the program are:
- being located in one of the listed locations
- having a thoughtfully designed home
- being an exceptional host (reviews higher than 4.8)
- and letting an Airbnb member verify your property through in-person quality inspection
In other words, that means that you should have already a perfectly optimized listing in order to be eligible for the Airbnb Plus. We can help you optimize your listing, for more information about our services check our website.
》As you know, you should be a great host to differentiate your property from the competitor’s listings on Airbnb but this is not enough rank higher in the Airbnb search results. There are a lot of other things you should take into account to rank higher and most of them are very time consuming. If you want to concentrate on the other things which matter most in being a great host, contact us now to know how we can help you to optimize and automate your Airbnb in order to make it rank higher on Airbnb search results and increase your bookings.《